Mastering Quantitative Marketing Example

Mastering Quantitative Marketing Example Mastering Quantitative Marketing – Assignment Example The organization of today faces a number of challenges in a tough competitive environment; a significant challenge among these is managing change. Long gone are the days when organizations relied on traditional right brained quantitative approaches (MERKLE, 2004). With out a progressive quantitative approach, it is impossible to succeed in this dynamic environment. The marketing of today revolves around information; this can range from information of media and channels to events and customers. Thus to be successful as a marketer, it is imperative that all this information should be arranged in efficient formats, for analysis and interpretations. There a number of applications of quantitative analysis in marketing. A very important factor in any marketing strategy is the profit driver; these are actually the only thing that can change market performance. Usual profit drivers from any marketer perspective can be Audience, offer, Contact, media etc. To measure and use all these profit d rivers in order to maximize your revenues an organization must use quantitative statistical techniques to measure and analyze them. For example changing demand trends are measured using surveys and interviews. Marketers than apply statistical tools on them to understand correlation with different variables that could have caused these changes. Comparative analysis helps marketers analyze customer switches and identify weak spots for their own organization. Demand forecasts are basis of any marketing strategy; quantitative marketing techniques are used to determine demands for different products and services. There is thus a growing need to move towards structural models which predict behaviors with market data (Chintagunta, 2006). In the marketing terminology, qualitative assumptions are taken as truths, but facts can only be drawn based on quantitative research. For the purpose of this discussion we will follow the consensus theory of truth because it is the most relevant to our topic (Nicholas, 1995). Truth according to the consensus theory is what is usually agreed upon. Fact on the other hand is a ‘pragmatic truth’, this usually refers to a statement that can be checked, proved and confirmed. This pragmatic statement is a contrast to opinions and beliefs. In management science terminology we can take fact to be a verifiable objective terminology that has been proven by empirical evidence. In market qualitative statements are usually taken as truth, a valid example is expecting girls to always like pink. These are usually common flaw that in an era of customization are not valid and pertain again to qualitative marketing. How can we differentiate a truth from a fact? This is a question all marketers consciously or subconsciously; face regularly. The only solution is to apply quantitative techniques and use empirical evidence when the line between truth and fact is thin. A valid example will be conducting a survey to calculate the number of girls who actually like pink. Turning truth into facts can some times be costly and requires a lot of work and cost but can save organizations huge amounts of money in form of sales and cost of sales. A number of other analysis tools such as Regression, correlation, covariance etc can help establish facts about relationships and observations, thus differentiating fact from truth. References Barry, G.W. (1997). Scientific Method: A Historical and Philosophical Introduction. Routledge. ISBN 0415122821 Nicholas, R.N. (1995) Pluralism: Against the Demand for Consensus. MERKLE. (2004). Mastering Quantitative Marketing: CREATING AND LEVERAGING INFORMATION TO IMPROVE MARKETING PERFORMANCE. Chintagunta, P.C. , Erdem, T.E. , Rossi, P.R. , Wedel, M.W. , (2006). Structural Model in Marketing: REVIEW AND ASSESSMENT. Market Science, 604-616.

Sharpie Pen Tie Dye - Use Science to Create Wearable Art

Sharpie Pen Tie Dye - Use Science to Create Wearable Art Normal tie dye can be messy and time-consuming. You can get a really cool tie-dye effect using colored Sharpie pens on a t-shirt. This is a fun project that even young kids can try. Youll get wearable art and may learn something about diffusion and solvents. Lets get started! Sharpie Pen Tie Dye Materials colored Sharpie pens (permanent ink pens)rubbing alcohol (e.g., 70% or 90% isopropyl alcohol)white or light-colored cotton t-shirtplastic cup Let's Do Tie Dye! ... except you dont have to tie anything. Smooth a section of the shirt over your plastic cup. You can secure it with a rubber band if you want.Dot a Sharpie to form a circle in the center of the area formed by the cup. You are aiming for a dotted ring about 1 in diameter. You can use more than one color.Drip rubbing alcohol on the blank center of the circle. I used the extremely low-tech method of dipping a pencil in the alcohol and dotting it on the shirt. After a few drops, you will see the alcohol spread outward from the center of the ring, taking the Sharpie ink with it.Continue adding drops of alcohol until you are satisfied with the size of the pattern.Allow a couple of minutes for the alcohol to evaporate before moving on to a clean section of the shirt.It doesnt have to be a circle. You can make stars, triangles, squares, lines... be creative!After your shirt is completely dry (alcohol is flammable, so dont use heat on a damp shirt), set the colors by tumbling the shirt in a hot clothes dryer for ~15 minutes.You can wear and wash your new shirt like other clothes now. How It Works The ink in a Sharpie pen dissolves in alcohol but not in water. As the shirt absorbs the alcohol, the alcohol picks up the ink. You can get new colors when different colors of ink mix together. The wet ink will diffuse, or move from areas of higher concentration to lower concentration. When the alcohol evaporates, the ink dries. Sharpie pen ink doesnt dissolve in water, so the shirt can be washed. You can use other types of permanent markers, but dont expect great success using washable markers. Theyll dissolve in the alcohol to make the tie-dye pattern, but theyll also lose color as soon as you wash them.

An investigation in to a link between emotional intelligence and Dissertation

An investigation in to a link between emotional intelligence and leadership stylea study in the public sector of South Africa - Dissertation Example However, in the advent of â€Å"emotional intelligence†, the element of human emotions and its effect on self and other people have been seriously considered as an essential factor in leadership. It has brought about a trend in the academic, corporate and political world, bringing a new dimension in the way things are run in organisations affecting company philosophy, policy, mission and vision. In the public sector, with leaders being targeted with scandals about corruption and greediness, good governance needs to be reinstated. Mokgolo et al. (2012) contend that relevant studies on leadership add knowledge that can elevate public service practices with the implementation of effective leadership, retention of valuable staff and quality of service delivery. Such relevant studies include the possession of emotional intelligence in good leadership. Statement of the Problem This study will investigate the possible links between emotional intelligence and effective leadership styl es that may be applicable in the public sector. Specifically, it will explore how it can be applied to the public sector of South Africa. Aims and Objectives The research purports to establish strong links between emotional intelligence and leaders who may be identified as effective and efficient by their subordinates. It will gather sufficient evidence from available literature as well as get first-hand information from subordinates and constituents of public sector leaders in South Africa. It aims to seek a clearer perspective on the importance of emotional intelligence in leadership. It hopes to be a useful resource to future leaders to guide them in the right path in leading the organizations they will be tasked to lead to success. Methodology This qualitative study investigates the importance of emotional intelligence in successful leadership and management in the public sector. Going beyond the surface in the review of literature, this study will probe beneath the issue of lea dership in organisations and delve into the emotional intelligence of leaders or the lack of it. Primary sources will be respondents’ answers to open ended questions in a questionnaire about the leadership styles of the leaders in their respective departments, further elaborated on in a focus group interview conducted on a later date. Secondary sources will be information culled from the literature review. Both sources shall be cross-referenced in a quantitative analysis of the themes that may surface from the questionnaires and focus group discussion. Literature Review Much research has been devoted to the topic of leadership. Yukl (2006) presents a comprehensive collection of studies on leadership, identifying various approaches to leadership. The behavior approach studies the leader’s typical pattern of behaviour to manage and lead. The power-influence approach takes on a more leader-centered perspective in that power is used not only to manage subordinates but also to influence peers, superiors, and even people outside the organization. The situational approach sees leadership as affected by contextual factors such as characteristics of followers, nature of the work performed, the type of organization and the nature of the external environment. Finally, the integrative approach involves more than one type of leadership variable and incorporates other perspectives of leadership (Yukl, 2006). In most of

Discuss the Role that New Media Tecnologies Play in the Promotion, Essay

Discuss the Role that New Media Tecnologies Play in the Promotion, Exhibition and Display of Contemporary Fashion - Essay Example Then a discussion of the way in which the new forms of media are being used will be made in order to see how advantages of the new technologies are being exploited for the benefit of consumer marketing. This essay will explore the nature of communications as it is experienced between the consumer and the retailer through the event of the window display. The concept of ‘new media’ must be observed as a social term that defines time more than it defines a tangible concept. The new media emerged as communications began to grow in such a way as to change the nature of communication. New media involves digital media, cellular communications, internet interactions, and all of the technologies that are emerging from these forms (Lister 2003, p. 9). However, the concept is more than just the technologies. It is the evolutionary break between the world before the internet and the world that has emerged since its proliferation. The way in which humans now communicate has had an el ementary shift. Communication is accomplished through writing, verbalizing or through interpretation of imagery. Communication is codified with signals that indicate context for the content. The impersonal nature of internet communication has been compensated for by the development of social languages that are in many ways kinder and friendlier than in previous forms of more formal communication. Therefore, the nature of how emotion is indicated in written language has become symbolized through pictorials, shortened references such as lol, meaning laugh out loud, and the use of capital letters or small letters. Furthermore, because of the heavy use of advertising, the way in which movement of digital imagery and impact of colour usage has been defined has changed elements of the way in which... This paper approves that the artistry of the window display is secondary to its initial purpose. A window display is intended to create a piece of marketing for the store in front of which it sits. However, creating a good display window does take artistic skills. The skills are unique in that they involve defining a three dimensional space that is confined to specified measurements. This essay makes a conclusion that the communication of the window in a shop is created through the context in which the images in the window are arranged for the viewing consumer. The connection between the shop and the exterior world is defined by the communication of the window, this conduit providing a discourse about the brand and the wares inside the store. As technologies have changed and evolved into the new media, so has the type of communication that the window has created. The window no longer simply tells a story about what is inside the shop, but it must convince the consumer of the need for the products and provide a symbolic connection to the modern world. While technologies have provided both a conversation about modern culture and methods of expressing modern culture, they have also created a challenge for the window designer. In creating a discourse on fashion, the most effective windows create a commentary on the modern world while promoting lifestyles in that worl d that reflect the aesthetics of the designers of the fashions represented.

Yee Lee Corporation Bhd group Financial Study

Yee Lee Corporation Bhd group Financial Study Yee Lee Corporation Bhd group (YLC) is a holding company which is the edible oil repacker in Malaysia in 1968.Through its subsidiaries, it operates in four segments which are manufacturing, plantation, trading and others which related to tourism services and investment holding. YLC not only manufactures cooking oils and also as a marketing and distribution company which helps to do marketing on beverages and distributing to customers. Its direct subsidiaries are Yee Lee Trading Co.Sdn.Bhd., Yee Lee Palm Oil Industries Sdn.Bhd., Yee Lee Edible Oils Sdn.Bhd., South East Asia paper Products Sdn.Bhd., Canpac Sdn.Bhd., Intanwasa Sdn.Bhd. and Yee Lee Marketing Sdn.Bhd. In 1993, YLC was listed on the KLSE. PEST analysis Political Factors In order to increase the demand of using palm oil, Malaysia government provides subsidies for that domestic use only since the cooking oil crisis in January 2008. This situation encourages more Malaysian to use cooking oil that produced by palm oil. During the shortage time, government negotiates with cooking oil manufacturers to increase their production capacity by using palm oil to produce cooking oil. Because of this, it encourages those housewives who prefer palm oil than others. Therefore, this has created an opportunity for Yee Lee Corporation Berhad to produce cooking oil in low cost. This also beneficial to YLC Berhad because using palm oil to produce cooking oil can reduce the cholesterol in the food while cooking. Hence, their products are the first choice for those who want cook with low fat oil. Economic Factors Malaysia had gone through two recessions and two sharp slowdowns since 1970s. Each had its own causes and characteristics. The first downturn was in 1975 triggered by the 1973-74s oil shock, followed by the 1985 recession, which was dragged down by a sharp slowdown in global growth. The third was a steep recession in 1998 which caused by the Asian currency crisis, followed by the downturn in 2001, which was hit by the bursting of the dotcom bubble and terrorist attack on the US. The GDP also dropped about 45% since the crisis. So, in order to encourage more people to use palm oil cooking oil, government launched a campaign Palm Oil Reduces Cholesterol to encourage people to use more cooking oil that made by palm oil. Besides, government also provides the subsidies for those low income families who are using this cooking oil. By doing this campaign, people can learn about the importance of the GDP growth and also the economy will be recovered as a whole. Social Factors Malaysia is considered one of the most developed among the developing country. There are many exported goods originated from Malaysia, especially palm oil. Palm oil is one of the worlds most popular vegetable oils. In Malaysia, almost 80% palm oil is exported to other country. Recently, there are some issues about the oil industry which resources are limited. Due to the limited oil, local government encourages Malaysian buy the cooking oil which is made by palm oil. Therefore, YLC produces the cooking oil by implementing the concept of palm oil-made cooking oil. Besides that, producing cooking oil with palm oil are more cheaper than those are not using palm oil. So, YLC also uses this opportunity to target those housewives who want to buy cheaper cooking oil. Technological Factors Due to the improvement of technology, oil industry in Malaysia has used the most and efficiency machinery to produce cooking oil. Therefore, YLC has introduced AUM cooking oil machinery which is suitable to extract and produce cooking oil. Besides that, one of the YLC subsidiaries products which are gloves, are produced with multiple uses together with the state-of-the-art technology and stringent in-house quality assurance procedures. By using this new technology, the gloves that are produced are non-sterile, ambidextrous, and disposable. PORTERS 5 FORCES The rivalry between existing sellers in the market In todays industry, many companies have increased their sizes in order to competitively fit. When they are competing among each other in term of sizes, they are still competing in term of their brands image, product quality, pricing or market share. This would result in a high rivalry and threats Lee Yee Corporation Bhd. Since LYCs competitors like Lam Soon Group and PPB Group have a well-established brand names, so YLC has to provide good services and good pricing strategy in order to reduce the rivalry and threat as well as increase their market share in Malaysia. The power exerted by the customers in the market The switching cost for Yee Lee is low because their products price doesnt have big differences compared with their competitors. Cooking oil is concern about how good quality it has and how useful it is. Therefore, Yee Lee has to do more RD and put some new raw material in order to increase the usage. The impact of the suppliers on the sellers The power of suppliers has influences in all the industries. It also can affect the cost of producing a product for particular firm. Lam Soon and PPB has own suppliers so they can control the cost and get a good price to buy the raw materials. So Yee Lee has to establish its own suppliers in order to lower the cost of production. Purchasing raw material from other suppliers is difficult to get lower prices because they are selling based on market price and the prices also affected by the demand-supply customers. The potential threat of new sellers entering the market The degree of barriers entry is important to a firm in a market share. It can restrict other firm to come into this market. In order to maintain a market share, Yee Lee, Lam Soon and PPB has established a well know brand name. This brands also recognized by all the people in Malaysia. Besides that, they also have a good relationship with their suppliers and the most important is their product differentiation. So this is very difficult for a new firm to come into this market The threat of substitute products becoming available in the market The threat of substitute products is one of the concerns for all the industry. It can help to keep a product in long time in a market. If the level threat of substitute product is high, means the products easily to substitute by others product. Like nowadays, many cooking oil industries are using palm oil to produce cooking oil. Palm oil is easily to get and it has many usage for us. Not only palm oil, some firm also use corn to produce cooking oil. All of this materials are healthy to people. So the threat of substitute product in this industry is low. Strategic Group Map Competitors Lam Soon Group Lam Soon Goup is a group of companies which operates in plantations, detergent and soap manufacturing, marketing and distributing branded consumer product. It was incorporated in August 1950 by Ng Keng Soon. In 1995, his sons Whang tar Choung and Whang Tar Liang took over the management after his death. Its operations not only in Singapore and also in overseas like Malaysia, Vietnam, Thailand and Hong Kong. However, its main operation is in Singapore which operates in manufacturing of cooking oil and laundry soap. Lam Soons cooking oil has about 40 % to 45% market share in Malaysia. It also has its own factory in Malaysia which produces cooking oil and soap. The strengths possessed by Lam Soon are it has a well design and strong value on its brand like Knife was awarded as the best brands in consumer cooking oil in 2010. Besides that, Bio Home, one of the Lam Soons brand, was awarded as a good design in household care categorys brand. PPB Group Berhad PPB Group Berhad starts its core business with the initial business of sugar cane cultivation and refining in 1968. It also includes in manufacturing edible oil, marketing and distributing consumer packaged goods, as well as be a dominant player in the grains trading, flour and animal feed milling processing. PPB Group has its operations in China, Vietnam, Indonesia, Myanmar, Thailand and Singapore. The strengths of PPB Group Berhad are it has well-established brand names like Neptune for cooking oil and Seri Murni food processing as well as a stable market for food industry in Malaysia. It also becomes a leader in sugar refinery, flour milling and film exhibition. However, the weaknesses of PPB Group Berhad are the earnings are affected by the prices of CPO, raw sugar and wheat. Since the sugar and flour are controlled items in Malaysia, it is very difficult for PPB Group Berhad to sustain the increasing of cost in those controlled items. This will has some impacts during the econom y downturn. Based on the strategic group map, we can know that Lam Soon has a high market share in the industry because it has highest level of brand awareness among these three brands. So, the prices for Lam Soons cooking oil are also very high. For PPB, it has moderate brand awareness compared with Lam Soon and Yee lee. Therefore, the prices of PPBs cooking oil are cheaper than Lam Soon. However, Yee Lee has lowest brand awareness in the industry so the prices for its cooking oil are lower than Lam Soon and PPB. Recommendations and conclusion The one of Key Success Factors (KSFs) of Yee Lee are its products quality. Yee Lee manufactures cooking oil with good quality and it was awarded Certificate Excellent by International trade and Minister Industry. For example, Red eagle was voted as a Trusted Brand Gold by the readers of Readers digest because it is more stable compared to others brand and is able to withstand high heat when after the food is heated and it can be remained safe and healthy when consumption. Red eagle is considered as healthy cooking oil which is cholesterol-free and naturally rich in Vitamin E. Another factor that Yee Lee can successful in its business is its pricing strategy. Many housewives like to buy Yee Lees cooking oil is because the price is cheaper than others brands and customers can have similar functions by using their cooking oil. Besides that, Yee Lee has a good advertising in its own product. For example, Lee Yee has its own marketing and distributing channel in its business. By having own marketing and distributing channel, Yee Lee can save a lot of cost in term of finding advertising company or hiring salesman to promote its products. Furthermore, the innovation of technology brings a lot of benefits for Yee Lees company. This technology helps the company to produce its product in efficiency and effectively way and at the same time it can help in cost reduction. By having these benefits, Yee Lee can compete with its competitors in the business.

Katherine Mansfield’s short story Essay

Katherine Mansfield’s short story â€Å"Miss Brill† is the story of a woman who is lonely and isolated from the world around her although she tries to make herself believe that she belongs to the community and is connected to the rest of the people who live in her little world. This theme of loneliness and isolation and Miss Brill’s attempts to waive them away would recur many times throughout the plot. Miss Brill is an old maid and that in itself makes her an outsider in a society that believes that being married is the norm rather than the exception. Every Sunday afternoon she visits the park and spends the entire time looking at the people and delighting in the activity going on. She compares herself to an audience watching a play unfolding before her. However, by regarding the world around her as a stage, she is unconsciously referring to her own life as another plot in a make-believe play of life. She is a lonely woman pretending that everything is fine with her life as much as everything looks fine with everyone during that afternoon in the park. While walking, with her ermine fur around her shoulders, she â€Å"breathed something light† which she denies as â€Å"sadness†. When she listens to the band playing, she feels a certain â€Å"chill† that she insists is not â€Å"sadness†. Her ultimate denial happens when she comes home after having eavesdropped upon a young couple making fun of her. While she replaces the fur in its box, â€Å"she heard something crying. † Every time, Miss Brill waives away the pangs of loneliness so that she is even able to pretend that the crying comes from inside the fur box. But at every instance of denial, her sadness and isolation only becomes more obvious to the reader. Work Cited Mansfield, Katherine. Miss Brill.

The Tried and True Method for Persuasive Essay Topics for Grade 8 in Step by Step Detail

The Tried and True Method for Persuasive Essay Topics for Grade 8 in Step by Step Detail Persuasive Essay Topics for Grade 8 and Persuasive Essay Topics for Grade 8 - The Perfect Combination If you are thinking about purchasing an item you will still have next calendar year, look at pulling out the card but you need to be careful. Writing is among the most effective modes of self-expression, and it's also an amazingly effective approach to help your students sort out all their ideas and feelings. Examine the things happening around and ask yourself if there's something you are especially interested in. If you like it is possible to look online and find one which you like. Nowadays it's quite hard to locate a trustworthy essay writing service. When it is writing a customized essay or buying essay from some writing service, you've got to be quite careful and watch out for plagiarism. Persuasive essays share a whole lot of resemblance with argumentative essays. An argumentat ive essay is a certain sort of academic writing. There is an excellent possibility that you should compose an argumentative essay whenever you are in eighth grade. As soon as you inform us about all of the paper information, we'll begin trying to find an appropriate writer for your paper. Academic papers can't contain any signals of plagiarism. 5th grade is intended to write a last grade appropriate essay. The Rise of Persuasive Essay Topics for Grade 8 A student ought to keep in contact with the hottest trends and know which persuasive essay topics are related to sound convincing in regards to defending personal opinions. So you need to have a clear idea about what your professors will be searching for and on what factors they'll be basing your grade. When you opt to discuss one of your research sources, it ought to have a direct and appropriate relationship to the points that you're trying to make. The success of your essay relies a whole lot on choosing a great topic. To compose persuasive papers it's essential that the writer has the capacity to think critically without which it wouldn't be possible for him to take a strong stand on a controversial topic. It is vital in any sort of writing. Possessing a few writing prompts is a remarkable method to be sure you have the info which you are looking for. Therefore, you might take an effortless topic and surprise everyone with your wide means of thinking and your individual values. You want to set up facts, possess the confidence and demonstrate the obvious evidence of your private viewpoint to certain phenomenon. Make sure that you are really interested in the matter, because otherwise you will have no confidence, which is a significant aspect when convincing somebody. Is it true that the paparazzi help or hinder the objective of completely free press. Don't select a problem that you truly feel little concern for. The revisions are completely free! It is crucial to decide on a great topic as a way to compose a wonderful paper. Anyway, below, you will find topic that are great for both circumstances. If you would like to compose a fantastic essay, it is extremely vital that you have a great topic to compose your paper on. To locate argumentative essay topics easy on various platforms, you will need to comprehend about the argumentative essay. Among the most well-known topics is the way to protect against bullying essay. There are a few great topics to take into consideration when deciding on a topic for your argumentative essay. School should happen in the evenings. Parents should speak to their children about drugs at a youthful age. They must be responsible for providing a healthy diet. They should talk to kids about drugs at a young age. In such cases, you don't need to go for topics that require lots of research and preparation. There are occasions when you're requested to deliver a persuasive speech in a short time period. Though people believe education is a correct and will make society, generally, a better place for everybody, others feel there's no authentic way to provide a free college education as colleges would still have to be funded (likely through tax dollars). Another reason is to observe how well students argue on unique views and demonstrate understanding of the studied subject. Here's What I Know About Persuasive Essay Topics for Grade 8 Homework is intended to give students a chance to practice what they learn in class, however, in the event the students aren't sure the best way to do it, it is truly pointless. Even in the event the deadline is actually tight, feel free to get hold of our managers. Grade level, students start the writing. The students should comprehend the issue. A seasoned professional will make an error-free assignment very quickly and can help you boost your grades. You would like your master's thesis to be noticed and to stick out in a great way. Every student demands help with homework from time to time. All first-year students should get to understand what college life is by residing in a dorm. Choosing our service, you are going to understand that studying can be simple if you gain from the aid of competent experts. The role of assigning an essay to middle school students is to make awareness and permit them to develop writing skills. If you've already graduated from college or university and are looking for a very good job, you will need to get a persuasive resume to impress your future employer.